PAID SOCIAL · RESTAURANTS

Empty tables aren't a taste problem.

They're a targeting problem.

We run Meta Ads for restaurants that need bookings, not just likes. That means checking the pixel actually fires, planning around your slow nights and busy seasons, and writing ads people stop scrolling for.

We plug into SevenRooms, OpenTable or whatever you built yourselves, so every euro is tracked to an actual table.

THE PROBLEM

Restaurants are different

A restaurant rarely loses a booking to a bad ad. It loses it to a booking page that takes six seconds to load, a pixel that quietly stopped firing three weeks ago, or a video that makes the food look like it came from a vending machine.
We’ve run Meta Ads for fine dining rooms, casual spots and multi-site groups across London, Malta and Sicily. We’ve seen most of the ways a campaign looks busy on the ad account and empty in the restaurant.
HOW WE START

Tracking before spend

Before a euro goes to media, we check the pixel is recording bookings properly. Most “underperforming” accounts we inherit aren’t underperforming. They’re blind.
Once the data is honest, everything after it — audiences, creative, budget pacing — is built on something real.
WHAT'S INCLUDED

Campaigns built around how people pick a place to eat

01

Pixel setup and audit

We check your pixel is actually recording bookings before anything else happens.
02

Creative briefs

Shot lists and direction for your team or photographer, then edits cut for Feed, Stories and Reels.
03

Prospecting and retargeting

Broad cold audiences to build reach. Sharper retargeting for people who viewed a menu or started a booking.
04

Seasonal campaigns

Valentine’s, festive bookings, a new tasting menu. Spend moves when your bookings move.
05

Multi-site accounts

Clean data separated by location, so nobody’s guessing which restaurant is working.
06

Reporting

Cost per booking, cost per cover, return on spend. Impressions only if you ask.
CONFIRMED BOOKINGS, LIFESTYLE GROUP
0
ORGANIC IMPRESSION GROWTH, AKI LONDON
0 %
BOOKINGS PER MONTH, AKI LONDON
0
SELECTED WORK

A few examples

Aki London
SEO, Google Ads and Meta Ads working together for a premium dining room in London.

Acqua Shard
Campaigns built around lunch-hour traffic and the view, not brand awareness.
The Little Door
Paid social sending people straight to a booking page for a small group of cocktail bars.
WHY US

Why restaurants choose DNA

We optimise toward bookings. Reach and impressions are fine numbers to have, but they don’t fill a table.
Tracking comes first. We won’t spend serious budget until we know it’s measuring the right thing.
No agency theatre. Domenico built DNA to skip the jargon and the forty-slide decks. Same approach here.
We’ve worked restaurants in the UK, Malta, Italy and Spain, so a new market isn’t a blank page for us.
“DNA stands for Domenico 'n' Allies. It's a group of people I trust, doing the kind of work that used to be locked behind big-brand budgets.”
Domenico Gambino
Founder, DNA Creators
FAQ

Questions people ask

No. Single sites and groups both. The approach scales down fine, and the budget doesn’t need to be huge to start.
That’s usually the first thing we fix. There’s no point running ads against tracking that isn’t telling the truth.
Usually some signal in the first couple of weeks, with things settling in by week six to eight once retargeting audiences build up.
We write the briefs and give direction. Whether the shoot happens in-house or through someone we work with depends on what you need.

Want more people through the door?

Send us a bit about the restaurant and we’ll tell you where the gaps are — tracking, creative or targeting.
Meta Ads for Restaurants

PAID SOCIAL · RESTAURANTS

Empty tables are a targeting problem, not a taste problem.

We run Meta Ads for restaurants that need covers, not just likes. Booking-page pixels, seasonal offers, and creative that actually looks appetising — all built to turn scrollers into diners.

Restaurants are a different game
A restaurant doesn’t lose a guest to a bad ad — it loses them to a slow-loading booking page, a pixel that isn’t firing, or a video that doesn’t make anyone hungry. We’ve run Meta Ads across fine dining, casual concepts and multi-site restaurant groups from London to Malta to Sicily, and we know the difference between a campaign that gets reach and one that gets reservations.
We plug straight into your booking system — SevenRooms, OpenTable, direct booking engines — so every euro spent is tracked back to a table.

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