69,926
Impressions on Google Ads (May 2026)
Impressions on Google Ads (May 2026)
1,402
Site visits generated
Site visits generated
€0.39
Average cost per visitor
Average cost per visitor
-49%
Drop in cost per click over the month
Drop in cost per click over the month
Client & context
Matt Moto is the official Yamaha motorcycle dealership in Livorno, Tuscany. A trusted local name for new bikes, servicing, and genuine Yamaha parts. In a competitive regional market, the showroom relies on a steady flow of riders walking through the door. In May 2026, the dealership partnered with DNA Creators with a simple goal: get more local motorcyclists onto the website and into the showroom, even without a perfect sales tracking setup. A modest budget needed to stretch far.
The challenge
- No direct conversion tracking: the dealership couldn’t yet feed online sales or lead data back into Google Ads, so we couldn’t optimise for hard conversions. We had to build an alternative route to real footfall.
- Limited budget with seasonal pressure: May is a critical month in Tuscany for bike purchases. Every euro had to work hard to keep Matt Moto visible against larger, national advertisers.
- Fragmented local market: Livorno and its province are full of scooter and motorcycle owners, but reaching them online required precise geo-targeting and messaging that spoke to the local two-wheel culture.
Strategy & execution
We built a traffic-first Google Ads engine designed to maximise qualified visits within the available budget, knowing that showroom sales would follow from digital discovery.
01
Traffic-led approach with local precision
Accepting the absence of sales conversion tracking, we pivoted entirely towards bringing high-intent riders onto the Matt Moto website. Campaigns used tight geofencing around Livorno, Collesalvetti, and the surrounding coastal towns, combined with keywords that matched real garage and buying intent. This turned a limitation into a focus: get the right people on the site, and the showroom takes over from there.
Traffic-led approach with local precision
Accepting the absence of sales conversion tracking, we pivoted entirely towards bringing high-intent riders onto the Matt Moto website. Campaigns used tight geofencing around Livorno, Collesalvetti, and the surrounding coastal towns, combined with keywords that matched real garage and buying intent. This turned a limitation into a focus: get the right people on the site, and the showroom takes over from there.
02
Relentless cost-per-click optimisation
Every week, we refined ad copy, tested sitelinks, and tightened keyword matches to improve Quality Score. The result was a 49% reduction in cost per click across the month, while traffic volumes shot up. By the time the budget ran out, we were buying clicks for half of what they cost at the start of May, squeezing far more visits from the same spend.
Relentless cost-per-click optimisation
Every week, we refined ad copy, tested sitelinks, and tightened keyword matches to improve Quality Score. The result was a 49% reduction in cost per click across the month, while traffic volumes shot up. By the time the budget ran out, we were buying clicks for half of what they cost at the start of May, squeezing far more visits from the same spend.
03
Budget pacing and early warning discipline
We monitored daily spend against target, alerting the client as soon as the trajectory showed the budget would exhaust before month-end. On 26 May campaigns were paused having already delivered record impressions and clicks, but the data left a clear blueprint for future investment: the growth curve was still climbing when it stopped.
Budget pacing and early warning discipline
We monitored daily spend against target, alerting the client as soon as the trajectory showed the budget would exhaust before month-end. On 26 May campaigns were paused having already delivered record impressions and clicks, but the data left a clear blueprint for future investment: the growth curve was still climbing when it stopped.
Results
- 69,926 impressions in a single month, a +196% surge that put the Matt Moto name in front of local riders at a scale previously unseen.
- 1,402 website visitors delivered at an average cost of just €0.39 each, giving the showroom a consistent stream of online hand-raisers.
- Cost per click dropped by 49% week after week, proving the ads were becoming more relevant, not more expensive, as volume grew.
- Clicks climbed +147%, showing that the traffic-first strategy wasn’t just cheap, it was bringing in more potential buyers than ever.
- Momentum was still climbing when the budget paused on 26 May. The blueprint for a low-cost, high-volume acquisition funnel is now clearly mapped.
Key Takeaways
- Traffic can be your north star when conversions are invisible: without a pixel, we used visits as the honest metric, and it delivered showroom-ready riders at a record low cost.
- A tight local lens beats a wide net: geo-targeted Livorno campaigns meant every click was from a potential customer within riding distance of the showroom.
- Efficiency and growth can coexist on a small budget: a 49% CPC drop alongside a 147% click increase proves that smart optimisation stretches every euro further.
- Pause points are just future launchpads: the final week’s climb showed what a full month’s budget could do, giving a confident roadmap for scaling.