We’re an international collective of marketing and consulting minds, spread across different places and disciplines, but united by one mission: making great work more flexible, more accessible and more human.
But who are we, really?
Why DNA?
DNA stands for
Domenico ‘n’ Allies
After years shaping brands from both global agency boardrooms and client-side trenches, Domenico launched DNA in 2018 as a one-person operation that combined his deep expertise with his easy-going approach.
First years
The mission?
Deliver all the marketing wisdom, without any of the corporate pretence.
Year after year, he recruited a bunch of people who, like him, know a thing or two about marketing. Having been in it for years (decades, in some cases), we sharpened our tools on big and small brands, from B2B to B2C across plenty of industries.
Evolution
Now…
…we’re taking that mix of skills, ambitions, beloved languages, peregrine postcodes, virtues, vices, and quirks, and putting it at the service of the same mission.
As Domenico’s Allies, we make our expertise more accessible and deliver competent, scalable and transparent solutions to anyone who needs them.
Whether a client needs one specific thing or the full package, they often see us as an extension of their team. And with all of them, we work in full transparency, sharing goals, wins, and (yes) the occasional frustration to get them where they need to go and succeed through their successes.
We’ve also recently expanded into consulting for sustainability and business growth solutions, as well as training and upskilling tools to empower internal teams.
We reduce complexity and value your time and budget as much as we value creativity. Perfectionism only works when it’s balanced with pragmatism. And we never pitch an idea just because it’s “cool” – only because we believe it works for you.
We’re straightforward about how we can help, and by when. Clients don’t just get solutions, but also the why behind them (especially when it’s not what they expected). And if something doesn’t go smoothly? We talk it through, fix it fast, and stay focused on moving forward.
Before being professionals, we’re people: no ivory towers here. We speak your language (a few, actually) and won’t miss a chance to share a laugh when the moment’s right. Also, every client gets a go-to ally, there to chat about whatever you need. Because if we’re going on a journey together, trust comes first.
Big. Small. Established. Just getting started. What they all have in common? They’re not just good businesses, but good people: ethical, purpose-driven, and committed to making positive impact. Whether it’s helping communities thrive or contributing to a better planet, we choose carefully what we support (and what we don’t).
We’re not just allies to Domenico, but to our clients too. They built their businesses with passion & trust us to take them further
Clients come to us for anything they want or need (even when it’s not the same!). They stay open-minded, we stay on point.
We shape strategy, craft the message, and help share it – whether with the world or just the right few.
