A digital identity that reflects the studio’s authority and values
A team-owned platform for publishing and managing content
Page-one visibility and organic clicks for specialist searches by month five
A flexible content system designed to grow with the organisation
Client & context
NB Social Justice Studio is an Irish social justice consultancy co-founded by Dr Michael Barron and Jaime Nanci. Its work spans LGBTQ+ rights, anti-racism, community organising, training, research, publishing and consultancy for NGOs, universities, public bodies and corporate clients in Ireland and internationally.
The studio’s reputation was built through lived experience, underpinned by years of practical work and long-standing advocacy. Its website needed to bring that breadth of expertise into one clear digital environment: one that could articulate its services, foreground its people and make an expanding body of work easier to discover.
The challenge
NB Social Justice Studio needed more than a new website. It needed a platform that could represent a complex, content-rich organisation without making its work feel fragmented or difficult to navigate.
- A growing body of work: publications, case studies, articles and updates all served different purposes, but needed to feel part of one coherent brand and be easy for visitors to find.
- No consistent digital identity: the studio had a strong voice and clear values, but no established visual system to translate that authority, warmth and purpose into digital presence.
- A need for long-term ownership: the team required a practical publishing setup that would allow them to manage the site independently, without needing a developer for every new piece of content or update.
Strategy & execution
We designed a restrained, editorial-led website that reflects the people and thinking behind the studio. The technical approach was equally deliberate: create a structured WordPress system that gives the team enough consistency to publish confidently, with flexibility to evolve over time.
Created an identity built around authority and warmth
We developed a visual system spanning colour, typography and layout. The result balances the credibility expected of an established consultancy with a more human, accessible tone that reflects the people and ideas behind the work.
Structured content around how the studio works
Rather than placing every item into a generic blog, we created dedicated content types for Publications, Case Studies and Articles. Each format has its own fields, templates and archive pages, helping visitors understand what they are reading and helping the team keep content organised as the library grows.
Built consistency into every new post
Reusable templates ensure that new content automatically follows the correct structure and visual style. This protects the quality of the website over time while removing unnecessary design decisions from the publishing process.
Made publishing practical for the in-house team
We simplified the content-management experience so that the NB team can add, edit and maintain content themselves. The platform was built to support ongoing use, not just a successful launch.
Results
The new website gives NB Social Justice Studio a clearer, more cohesive digital presence and a structured publishing platform that reflects the depth of its work. With dedicated content formats and an intuitive editorial system, the team can manage and expand the site independently while maintaining consistency as their body of work grows.
Within five months of being indexed, the site had begun earning organic visibility and qualified clicks from Google without additional SEO work beyond the initial website strategy, copy and technical setup, getting some 30 clicks in the month of July alone. For a specialist consultancy operating in a narrow search market, appearing prominently for relevant searches, including terms around social justice consultancy, where verified, is an encouraging early sign that the site’s content and structure are making its expertise discoverable.
Key takeaway
For a specialist, mission-led consultancy, a website needs to function like an archive system that can expand without losing structure and legibility. It should do more than look credible: it should turn expertise into a discoverable, manageable body of work that can keep building visibility over time.