Client and Context
NB Social Justice Studio is an Irish social justice consultancy led by Jaime Nanci, a cultural activist, author, and facilitator with decades of frontline experience in LGBTQ+ rights, anti-racism, and community organising. Their work spans training, research, facilitation, and publishing — serving NGOs, universities, public bodies, and corporate clients across Ireland and internationally.
Their reputation was built through lived experience and real-world impact. But their digital presence didn’t reflect that authority. They needed a website that could hold the weight of their story, communicate their range of services clearly, and grow with them as new work, publications, and case studies continued to accumulate.
Objectives
NB Social Justice Studio approached DNA Creators to build a professional digital platform from the ground up:
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Primary (Brand): Create a distinctive visual identity that reflects their values — bold, human, credible, and accessible.
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Secondary (Technical): Build a scalable content architecture that their team could manage independently without developer support.
The Challenge
The mission was to translate decades of activist credibility into a modern, maintainable digital platform:
The invisible blockers:
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No scalable content system: Publications, case studies, and blog posts were all different content types requiring a flexible, structured backend.
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Brand without a visual language: Strong values and voice, but no cohesive visual identity to anchor them online.
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Content-heavy operation: A growing library of outputs — books, reports, articles, event recaps — that needed to be easy to add, edit, and find.
The Strategy
We designed a purposefully restrained visual system — clean layouts, strong typography, and a warm editorial aesthetic — that puts the content and the people front and centre. No clutter, no noise. Just impact.
Our approach combined brand clarity with technical architecture: building a WordPress platform with custom post types (CPTs) for each distinct content category, giving the NB team full control without touching code.
Key Actions
We executed a focused build with long-term maintainability at its core:
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Custom brand identity: Developed a refined visual language — colour palette, typography, and layout system — that balances professional authority with human warmth.
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Custom Post Types (CPTs): Built dedicated CPTs for Publications, Case Studies, and Blog Articles — each with tailored fields, templates, and archive pages for clean, consistent presentation.
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Elementor + Loop Grid architecture: Designed reusable loop templates for each CPT so new content automatically inherits the correct layout when published.
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Editorial UX: Structured the admin experience so the NB team can add a new case study, publication, or blog post in minutes — with no design decisions required.
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Performance & SEO foundations: Clean code, optimised images, schema markup, and fast load times built in from day one.
Results
The platform delivered a professional, scalable home for NB Social Justice Studio’s growing body of work:
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🎨 Strong brand identity reflecting their values and authority
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📁 3 dedicated CPTs for frictionless content management
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✍️ Full editorial independence — no developer needed to publish
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📈 Scalable architecture ready to grow with their output
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⚡ Optimised performance across desktop and mobile
NB Social Justice Studio now has a digital platform that matches the depth and credibility of their work. The combination of purposeful design and smart content architecture means their team can focus entirely on their mission — knowing their website will keep up, every step of the way.
Final outcome: a bold, maintainable, and human digital home built for long-term impact.