Client and context
EcoLover is the go-to platform for conscious consumers seeking sustainable fashion, beauty, and lifestyle advice. Directed by Vicente Gallart, it curates eco-friendly brands, vintage finds, and slow living inspiration for a growing audience passionate about ethical consumption.
Despite a strong editorial voice and passionate community, their digital footprint was underperforming. The site had solid content but suffered from technical bottlenecks and inconsistent SEO practices, leaving them invisible for high-intent searches like “moda sostenible Madrid” or “tiendas segunda mano vintage.”
The objectives
Vicente engaged DNA Creators to build a sustainable growth engine:
- Primary (Business): Dramatically increase organic traffic and unlock e-commerce revenue through the online marketplace.
- Secondary (Foundation): Establish technical excellence and content SEO mastery to support long-term authority building.
The challenge
EcoLover’s growth was stifled by classic “good content, poor execution” issues:
The hidden blockers:
- Technical drag: Page load times averaging 19.1 seconds were killing user experience and Google indexing.
- Content potential untapped: Strong editorial pieces lacked keyword optimisation, structured data, and internal linking.
- No e-commerce traction: Despite the marketplace launch, zero sales due to low visibility and poor conversion paths.
The strategy
We deployed a dual-track approach: technical rescue mission + content mastery programme.
Our team (Domenico Gambino, Jay Díez, Giuseppe Sanna, and Jesús Quintana) worked hand-in-hand with Vicente’s editorial team. Rather than just “fixing” the site, we focused on education and systems—equipping EcoLover to own their SEO long-term. The technical audit addressed speed and indexability while our content framework turned passionate writing into search-converting machines.
Key actions
We executed a comprehensive 4-month transformation:
- Technical overhaul: Compressed images, optimised legacy articles, and slashed load times from 19.1s to 3.3s, boosting Google PageSpeed from 25 to 83.
- Content SEO mastery: Trained the team on keyword research, H1/H2 optimisation, meta descriptions, and internal linking. Guided production of SEO-optimised articles that ranked immediately.
- Indexation surge: Dramatically increased indexed pages while ensuring new content was crawled instantly.
The results
What started as a technical fix became a growth rocket. The numbers speak volumes:
Monthly visitors (Jul 2023 → Jan 2024)
Peak monthly clicks (Jan record)
Load time improvement
Online store sales since launch
The transformation was immediate. Clicks more than doubled from July (700) to January (1,800+), with projections to triple in 2-3 months. Top-performing articles like “Friperie Vintage Madrid” and “Cerámica Artesanal” generated first clicks and rankings. Most crucially, the marketplace saw its first sales—proof that traffic now converts. Technical health unlocked exponential indexation growth, positioning EcoLover for sustained dominance in sustainable fashion search.