Monthly visitors in 6 months
Page load time after technical overhaul
Client & context
EcoLover is the go-to platform for conscious consumers seeking sustainable fashion, beauty, and lifestyle advice. Strong editorial voice, passionate community — but technically broken. Page speeds of 19 seconds and poor SEO left them invisible for searches like “moda sostenible Madrid” or “tiendas segunda mano vintage.”
The challenge
- Critical page speed 19.1 second load times killing user experience and Google indexing
- Untapped content Strong editorial pieces with no keyword optimisation, structured data, or internal linking
- Zero e-commerce traction Marketplace live but generating no sales due to poor visibility and weak conversion paths
Strategy & execution
A 4-month dual-track sprint: technical rescue mission combined with a content SEO mastery programme — fixing the foundations while training the team to own their SEO long-term.
Executed full technical overhaul
Compressed images, optimised legacy articles and slashed load times from 19.1s to 3.3s, boosting Google PageSpeed score from 25 to 83.
Trained team on content SEO
Guided keyword research, H1/H2 optimisation, meta descriptions and internal linking — turning passionate writing into search-converting content.
Unlocked indexation growth
Dramatically increased indexed pages and ensured new content was crawled and ranked immediately after publication.
Activated the marketplace
Improved visibility and conversion paths across the online store, generating the platform’s first sales since launch.
Results
- Traffic tripled from 700 monthly clicks in July to 1,800+ by January
- First marketplace sales proving traffic now converts into revenue
- Top rankings achieved for articles like “Friperie Vintage Madrid” and “Cerámica Artesanal”
Peak monthly clicks, up from 700 in 6 months
Google PageSpeed score after optimisation