We’re an international collective of marketing and consulting minds, spread across different places and disciplines, but united by one mission: making great work more flexible, more accessible and more human.
But who are, really?
DNA stands for Domenico ‘n’ Allies
After years shaping brands from both global agency boardrooms and client-side trenches, Domenico launched DNA in 2018 as a one-person operation that combined his deep expertise with his easy-going approach.
The mission? Deliver all the marketing wisdom, without any of the corporate pretence
Whether a client needs one specific thing or the full package, they often see us as an extension of their team. And with all of them, we work in full transparency, sharing goals, wins, and (yes) the occasional frustration to get them where they need to go and succeed through their successes.
We’ve also recently expanded into consulting for sustainability and business growth solutions, as well as training and upskilling tools to empower internal teams.
Our core values
We reduce complexity and value your time and budget as much as we value creativity. Perfectionism only works when it’s balanced with pragmatism. And we never pitch an idea just because it’s “cool” – only because we believe it works for you.
We’re straightforward about how we can help, and by when. Clients don’t just get solutions, but also the why behind them (especially when it’s not what they expected). And if something doesn’t go smoothly? We talk it through, fix it fast, and stay focused on moving forward.
We love what we do – and love putting it at your service. But before we’re professionals, we’re people. No ivory towers here: we speak your language (a few, actually) and won’t miss a chance to share a laugh when the moment’s right.
Every client gets a go-to ally, someone ready to chat about whatever you need. Because if we’re going on a journey together, trust comes first.
We’re allies to businesses we believe in
Big. Small. Established. Just getting started. What they all have in common? They’re not just good businesses, but good people: ethical, purpose-driven, and committed to making positive impact. Whether it’s helping communities thrive or contributing to a better planet, we choose carefully what we support (and what we don’t).
