We run Meta Ads for restaurants that need bookings, not just likes. That means checking the pixel actually fires, planning around your slow nights and busy seasons, and writing ads with creative that stops the scroll.
"DNA turned Meta from an awareness channel into a measurable source of bookings for us. They fixed our tracking first, then scaled what worked."Marketing Manager, Aki London
A restaurant rarely loses a booking to a bad ad. It loses it to a booking page that takes six seconds to load, a pixel that quietly stopped firing three weeks ago, or a video that makes the food look like it came from a vending machine.
We've run Meta Ads for fine dining rooms, casual spots and multi-site groups in London, Malta and Sicily, so we've seen most of the ways a campaign can look busy on the ad account and empty in the restaurant.
Where bookings actually get lost:We connect directly to your booking system, whether that's SevenRooms, OpenTable or something you built yourselves.
Every euro spent gets tracked to an actual table — so you know what a booking really costs, not just what an impression costs.
Before we spend anything on media, we check your pixel is actually recording bookings. This is where most "underperforming" accounts are blind.
We write shot lists and briefs for your team or photographer to shoot, then edit the footage down into formats that work on Feed, Stories and Reels.
Cold audiences get broad prospecting. Warm audiences, people who've viewed your menu or started a booking, get retargeted with something sharper.
Valentine's, festive bookings, a new tasting menu. We plan spend around the moments that move your bookings.
If you run more than one restaurant, we keep the data clean and separated by site, so nobody's guessing which location is a star performer.
Cost per booking, cost per cover, return on spend. No impressions or reach as headline numbers unless you ask for them.
Meta optimised for real reservations and organic visibility built from zero for a premium Japanese restaurant in Marylebone.
Booking tracking fixed and campaigns rebuilt around reservations: 713 bookings at under €4 each.
One coordinated Meta strategy across six restaurant and lounge concepts in Malta, with 1,300+ tracked bookings.
No. We work with single sites and groups both. The approach scales down, so the entry-level budget doesn't need to be high.
That's usually the first thing we fix. There's no point running ads against tracking that isn't telling the truth.
Usually some signal in the first couple of weeks, with things properly settling in by week six to eight once retargeting audiences build up.
We write the briefs and give direction. Whether the shoot itself happens in-house or through someone we work with depends on your needs.
Empty tables aren't a taste problem. They're a targeting problem. We check the pixel actually fires, plan around your slow nights and busy seasons, and write ads with creative that stops the scroll.
Single site or multi-site group, London, Malta, Italy or Spain — every euro spent gets tracked to an actual table.
